+1 916-773-9283 | [email protected]
1475 Eureka Rd Suite 100, Roseville, CA
Our Story

We Are Costa Vida

Born from a passion for fresh, vibrant food and a love for coastal flavors — we've been serving our community with heart since day one.

12+
Years of Flavor
50K+
Happy Customers
120+
Menu Items
98%
Fresh Ingredients
Costa Vida founders preparing fresh food in the restaurant kitchen
2012 Founded in
Roseville, CA
Our Story

A Kitchen Filled With
Passion & Purpose

Costa Vida began as a simple dream: to bring coastal-inspired, fresh-crafted food to the heart of Roseville, California. Our founders, lifelong food enthusiasts, believed that every meal should feel like a mini vacation — vibrant, nourishing, and made with genuine care.

What started as a small neighborhood eatery in 2012 has grown into a beloved community staple. We source our ingredients locally whenever possible, working hand-in-hand with California farmers and artisan suppliers who share our values of quality and sustainability.

Every dish we serve carries the spirit of the coast — bold flavors, bright colors, and that unmistakable feeling of good food shared with good company. We don't just cook meals; we craft experiences.

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"Our mission is to serve fresh, vibrant food that nourishes both body and soul — one delicious plate at a time."

We believe great food has the power to bring people together, fuel happiness, and build stronger communities.

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Our Values

What We Stand For

Our core values guide every decision we make — from sourcing ingredients to serving our guests.

Fresh Ingredients

We source the finest, freshest ingredients daily — partnering with local farms and artisan suppliers to guarantee quality in every bite.

Made With Love

Our chefs pour genuine passion into every dish. Food prepared with love tastes different — and our guests feel that difference every visit.

Community First

We are rooted in Roseville and proud of it. Supporting local businesses, charities, and neighbors is part of who we are — not just what we do.

Sustainability

From compostable packaging to zero-waste kitchen practices, we take our responsibility to the planet seriously and strive to minimize our footprint.

Uncompromising Quality

We never cut corners. Every recipe is tested, refined, and perfected before it reaches our menu. Quality is our non-negotiable standard.

Guest Happiness

Your satisfaction is our ultimate measure of success. We go above and beyond to ensure every visit leaves you smiling, full, and ready to return.

Constant Innovation

We keep our menu exciting by exploring new flavors, seasonal offerings, and inspired twists on classics — always evolving, never stagnant.

Our Journey

A Decade of Milestones

From a small kitchen dream to a thriving community restaurant — here's how we got here.

2012

The Beginning

Costa Vida opens its doors at 1475 Eureka Rd, Roseville. A small team of five, big dreams, and an unwavering commitment to fresh food. The community's warm reception exceeded all expectations.

2014

First Award

Named "Best New Restaurant" by the Roseville Community Choice Awards. We expanded our kitchen, doubled our team, and introduced our signature coastal taco bar that became an instant fan favorite.

2016

Going Green

Launched our sustainability initiative — switching to 100% compostable packaging, partnering with three local farms, and implementing zero-waste kitchen protocols that cut food waste by over 60%.

2018

Online Ordering Launch

We launched our digital ordering platform, making it easier than ever for guests to enjoy Costa Vida from the comfort of their home. Online orders accounted for 40% of revenue within the first year.

2020

Community Support

During challenging times, Costa Vida stood by its community — donating over 5,000 meals to local healthcare workers, pivoting to a contactless delivery model, and continuing to employ every single team member.

2022

10th Anniversary

Celebrated our 10-year milestone with a full menu refresh, a renovated dining space, and the launch of our loyalty program. Welcomed our 50,000th registered guest and expanded catering services.

2024

Growing Forward

Introduced seasonal chef's specials, expanded our private dining room for events, and launched our cooking class series. Looking ahead with more exciting innovations for our beloved community.

The Team

Meet the People Behind
Every Plate

Our passionate team brings diverse talent and a shared love of food to everything they do.

Marcus Rivera, Head Chef and Co-Founder of Costa Vida

Marcus Rivera

Head Chef & Co-Founder

With 20+ years of culinary expertise, Marcus brings coastal California flavors to life with every dish he creates. His philosophy: simple ingredients, extraordinary results.

Sofia Chen, Restaurant Manager and Co-Founder of Costa Vida

Sofia Chen

Restaurant Manager & Co-Founder

Sofia is the heartbeat of Costa Vida's operations. Her infectious enthusiasm for hospitality and people-first approach sets the tone for our entire guest experience.

Daniel Okafor, Sous Chef at Costa Vida

Daniel Okafor

Sous Chef

Daniel's West African culinary roots infuse unexpected depth into our dishes. A graduate of the Culinary Institute of America, he is the creative engine behind our seasonal specials.

Priya Nair, Head of Guest Experience at Costa Vida

Priya Nair

Head of Guest Experience

Priya ensures every guest feels like family from the moment they walk through our doors. Her background in hospitality management brings a refined warmth to every interaction.

Passionate about food and great service? We'd love to have you on the team.

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Ready to Experience Costa Vida?

Join thousands of happy guests who have made Costa Vida their go-to destination for fresh, vibrant food.

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